Some of the best tomatoes we've ever tasted are not perfectly red and round. Instead they're knobby, stripy, sometimes-spotty, and downright delicious. They're heirlooms with character. They're kind of, well, ugly.
Umi Family member and food industry, cooking, and baking maven Sarah Phillips is pioneering a campaign that all well-seasoned cooks can get behind: Ugly Produce is Beautiful.
Consider this: in the U.S., 26% of all produce is wasted before it even hits the grocery store shelf. An even bigger percentage of our produce goes to "waste" once it hits our kitchens (think celery tops, carrot ends). Just think of all the beet greens that get tossed in kitchens or spotted eggplants that get overlooked at the Greenmarket. That's all good stuff!
We think Sarah's recipe for Grilled Vegetable Flatbread would make a happy home for any kind of veggie - bruised, spotted, leafy, or otherwise. Check it out on CraftyBaking.com and tell us what you top your flatbread with by sharing your photos with #UmiKitchen and #UglyProduceIsBeautiful
About Sarah:
Sarah has been in the food business for 30 years. She is known as early adapter and innovator, and sales and marketing expert - one of the first on the internet to monetize her CraftyBaking.com website with an annual subscription fee; early to monetize her @food Instagram account by working with top brands; and early to pick unknown food products, such as Terra Chips, for example, and to convince them to take her on as their first food broker, where she helped brand, market and expand their presence and increase sales in the New York City markets.